People are our passion. Every engagement, every exchange and every connection ignites us.

Who we are

South African-based baobaB connection holds over 20 years’ worth of experience as people development specialists and have a deep understanding of human behaviour and change.

We partner with a network of individuals and organisations and draw on their wide range of expertise on a project-by-project basis. This means that we can weave a compelling mix of customised skills suited to the specific needs of each organisation.

We have qualifications and accreditations with different tools including Time to Think, EQ 2.0 and Flawless Consulting. We use Heartstyles to measure and transform the culture of an organisation.


Sarah Campbell-Watts | Founder

Sarah has a broad depth of experience and has worked as a personal and professional development facilitator for PricewaterhouseCooper, as an independent consultant, and as a business owner.

Her career has seen her work with a range of clients across different industries and sectors including the public sector and non-profit organisations in South Africa and the United Kingdom.

Sarah’s background and active interest in environmental science and the outdoors means that she regularly integrates the power of nature into learning experiences and immersions. Visit LinkedIn for a detailed list of her accreditations and qualifications.